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Anna Paul: Australia’s biggest influencer and entrepreneur

 Anna Paul: Australia’s biggest influencer and entrepreneur
Photo: instagram/ annapaul
Celebrities

Anna Paul: Australia’s biggest influencer and entrepreneur

by John August 16, 2025

In today’s digital landscape, new stars are popping up every day, and one of the new stars to shine brightly from Australia is Anna Paul. Anna Paul, widely known as Australia’s biggest influencer, has generated a massive following across social media. Fans admire her quirky personality, genuine nature, and joyful presence, making her one of the country’s most recognisable online personalities. Many Australians are curious to know how Anna Paul rose to fame. If you are looking for the details of Anna Paul, you are on the right page.

This article discusses everything there is to know about Anna Paul: her character, her history, her private life, and her rise as an influencer in the online space.

Meet Australia’s influencer, Anna Paul 

A 25-year-old, Anna Paul, is renowned as one of the most popular influencers and content creator in Australia. With Turkish and German roots, she’s carved out a big following across Instagram, TikTok, and OnlyFans. She grew up in Australia. Anna Paul occupies a special spot in the hearts of so many Australians. She presents Aussie life, humour, culture, and ambition to a wide-ranging global audience. She came from nothing, and her personality has caught on in Australia like never before.

Quick snapshot of Anna Paul  

  • Original name: Anna Paul, one of the most prominent Australian influencers.
  • Siblings: In her family, Anna has a brother named Atis Paul and a half-sister named Sarah.
  • Spouse: Anna Paul had a long-term relationship with Glen Thomson. The couple separated in 2023 after being together for 8 years. Later, she was linked romantically with Aymeric Urbain.
  • Career: A remarkable fusion of digital creative content, entrepreneurial savvy, and bold authenticity. 
  • Social media presence: A significant presence on social media with 2.4 million followers on Instagram, above 7 million TikTok followers, and an equally prominent presence on the OnlyFans page.   
  • Nationality: She’s Australian by nationality, born and raised in Queensland, though she often speaks proudly of her Turkish and German roots.
  • Religion: Confidential.
  • Wages: Estimated net worth ranges between AUD 6–7 million,. The Australian Financial Review also states that she makes up to $220,000 per month on OnlyFans. 
  • Business enterprise: Establisher of brand, Paullie, and has worked with brands like Hismile and Stax.

From poverty to prosperity: The early life of Anna Paul 

Anna often shared her feelings about her family financial struggles during her childhood. She has always said that she had a modest upbringing; she did not grow up wealthy, stating her family periodically lived on $30 a week. 

Her mother was a caretaker, and her father reversed objects found at garage sales. Some people suggested that Anna did not grow up modestly, as they saw a Gucci watch on her hand when she was 13. However, Anna clarified in InStyle that her father discovered it at garage sales.

How did Anna Paul rise as a rising star? 

Anna has described her success as partly “random”. but she also acknowledges the importance of making the right content at the right time. She acquired a unique and cultivated fan following early on TikTok and OnlyFans. She acknowledges that her content gained momentum during COVID. Soon after joining OnlyFans, she ranked among the top 0.01% of creators.     

Anna’s social media journey began in 2018, when her quirky video went viral on TikTok. Anna has openly shared in the past that she lists her official occupation as a sex worker. In her video, she explained more details about her work and guided her audience. From comedic vlogs to relaxed beauty tutorials, her content feels authentic and relatable, particularly to Gen Z. 

Paullie aesthetic: Anna Paul’s entrepreneurial side

Alongside her content creation, Anna became an entrepreneur. The title ‘entrepreneur’ was deserved by her in 2023 when she launched her own beauty brand, Paullie. This move played a significant role in establishing her place in the Australian community. Paullie helped in connecting her persona to genuine products rather than just content creation. 

Key characteristics of Paullie    

  • Founder: Anna Paul, a well-known Australian influencer.
  • Products offered: The brand concentrates on skincare with products, including Reset Hydrating Serum, Day Dream Moisturiser, Calm cleanser, and Take Time Clay Mask.  
  • Brand values: The products are Australian-made, vegan, and species-friendly. 
  • Visually pleasing: The brand uses striking and colourful packaging to offer an engaging and enjoyable experience for customers. 

Why Anna Paul appeals to Australians 

Anna resonates with the Australian audience for many reasons. Some of those reasons include:

  • Real authenticity: She tells the stories simply. Her real authenticity about struggling financially, family stuff and day-to-day life seems true and prime.
  • Relatable, but glam: She is famous for aspiration and authenticity wherever she goes and everything she does, from her budget life to beauty routines. 
  • Fostering entrepreneurship: She is more than just an expressive influencer, she launched a skincare brand called Paullie beyond just being an influencer, and she makes it known she is inherently practical about business.
  • Mentor to Gen Z: Other than her OnlyFans career, she is seen as ‘a positive influence for girls’ by many within her audience, particularly through Instagram and TikTok and all of the content she posts around self-confidence and sustaining content.
  • Polished practicality: Anna blends self-care and beauty with a laid-back style and that straight-up Aussie honesty.

So, for these reasons, Anna sits firmly within the Aussie audience’s space.

Final thoughts

Anna Paul is a self-made young woman who is a blend of sophistication and soul, as well as sincerity and ambition. And she is building a brand out of her own personal struggles as well as developing genuine relationships with millions of followers. Whether Australians are interested in her entrepreneurial moves, her path to stardom, or fascinated by her social media presence, Anna Paul’s unique narrative is a fascinating look at the new age of Aussie celebrity and its drawbacks.

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